Not all automation is created equal. The highest-leverage automations remove the work nobody should be doing by hand.
Automation is often pitched as a productivity hack. At FrictionLab it is a design principle: every repeated manual step is friction waiting to be removed.
Start with the boring work
The best first automations are unglamorous — data entry, follow-ups, reporting. They free human attention for the work that actually compounds.
Connect the tools you already use
Platforms like Make.com and n8n let you wire existing tools into a single pipeline, no rebuild required. Small automations, stacked together, become an execution engine.